Notes on marketing
in Saudi Arabia & Egypt.
Straight talk on media buying, branding, and growth in the Gulf — no fluff, no recycled advice.
Why CPL is climbing across KSA — and what to do about it
A breakdown of what's actually driving cost-per-lead increases on Meta and Google, and three fixes that still work.
Premium pricing starts with premium positioning
Why the brands winning in Riyadh right now invested in identity before they invested in ads.
What actually works on Saudi Instagram in 2026
Format, tone, and posting cadence data from campaigns we've run across retail and F&B this year.
Arabic SEO is not English SEO translated
The technical and content mistakes that quietly kill organic rankings for bilingual sites in the Gulf.
The real cost of a rotating account team
Why agency churn is the hidden tax most brands never calculate — and how to spot it before signing.
Cutting for retention: what the first 3 seconds must do
A practical breakdown of hook structure for short-form video across TikTok, Reels, and Snap.
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